Digital Marketing

At Grupo Balui we are passionate about online advertising… 😍

If there is something that all the Balui Group team agrees on is that when we started using the Internet, around 1995 (the older ones), one of the things that most attracted our attention about web pages was the advertising banners. Some were fixed and a bit bland, but others left us with our mouths open and, of course, you ended up clicking to see what happened.

With banners, online advertising or digital marketing was born and, almost at the same time, email marketing arrived to stay. email marketing We also know something about it in Grupo Balui. And, a little later, the cumbersome and sometimes hated pop ups appeared.

But, what undoubtedly radically changed the way of advertising was the birth of Google Adwords in the year 2000, what today is Google Ads and, only five years later, the appearance of the Facebook ad platformToday, they already surpass television in terms of advertising investment by brands.

What will you find on this page?

Search Engine Marketing (SEM)

Have you ever heard that “if you’re not on Google you don’t exist”? Well, the truth is that there couldn’t be a more authentic phrase and, if your business already has a website, you will have already noticed it.

Internet users are becoming increasingly lazy and we hardly consult the first search results, so it is not even enough to appear on the second page of Google to have good results.

That is why it is very important to include in our search engine positioning strategy, search engine advertising campaigns, known as SEM or Search Engine Marketing.

Publicidad en Google Ads

And now is when you tell me that if you are already on the first page of Google, why do you need to pay? Well, let me explain the advantages of advertising on Google and when it can be useful for you.

What are the advantages of SEM?

Increase Traffic

No matter how good the natural positioning of your website is, Google always shows sponsored links at the top of the results.

Opportunistic Messages

It is not possible to rely on SEO for a sales campaign such as Christmas, Black Friday or sales. SEM is the solution.

More Aggressive Message

You can change what Google or Bing shows in the search results based on a certain keyword at will.

Payment by results

The system is based on cost per click, no matter how many times your ad is shown, you will only pay each time they are clicked on.

Measurable and Flexible

SEM platforms allow almost instant measurement and analytics so you can analyze the performance of your campaigns and optimize them.

Segmentation

Google and Bing allow us to segment audiences based on their interests and intentions, so we can more easily reach the right audience.

How do we work with SEM?

At Grupo Balui we are experts in Google Ads and Microsoft Ads. We can manage your advertising campaigns on Google and Bing search engines, the two most used in Spain, with a usage rate of 95% and 2.65% respectively.

These are complex tools, not because their interface is complicated, but because of the number of variables and metrics to take into account when creating different advertising campaigns. Our team has the necessary certifications to guarantee you good results in your search engine advertising campaigns.

Do you need help with your advertising campaigns?

Click on the button and request your quote now.

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Social Media Marketing (SMM)

Has the end of Facebook in Europe arrived? There has been a lot of buzz about this topic lately, but the data makes it clear. Facebook (now Meta) is not going to disappear just like that.

According to statistics, investment in digital advertising in Spain now stands at 2,482.2 million euros, of which almost half, about 1,085.6 million euros correspond to the investment made by Spanish companies in advertising on social networks.

These figures only make sense when analyzing the statistics on the use of social networks in Spain, according to which 85% of Spanish Internet users use a social network on a daily basis.

Data for 2021

Take advantage of social networks in your business

Do you already have it clear? Your business needs to be present in Social Networks. But no, we don’t want you to go into a transitory madness and start creating profiles in all social networks and then leave them abandoned because you can’t create content for each one of them. That’s the worst thing you can do to your company’s image.

Social networks have broken down the barrier between companies, media and users, facilitating direct and personal contact between businesses and customers. Taking advantage of the structure of the networks to engage in conversation with potential customers can be a great advantage that you have to know how to take advantage of.

We know that managing advertising campaigns and managing your social networks can be very complicated due to lack of time and / or sufficient knowledge, so in Grupo Balui there are qualified people who can do it for you.

Gestionamos tus campañas de publicidad

We manage your advertising campaigns on social networks

We are trained, eager and experienced enough to help you with the management and creation of your Social Media advertising campaigns.

We usually work on Facebook Ads, Instagram Ads and Twitter Ads, but if your business needs to be present on another social network such as Tik Tok, Snapchat or Linkedin, just ask.

What are the advantages of advertising on Social Networks?

Advanced Segmentation

We can create advertising campaigns targeted to very specific audiences based on their interests, gender, age, profession, hobbies, educational level or based on their activity on your website.

Brand Visibility

Social Media advertising should be focused, at first, to increase the relevance of your brand. Social media users are looking for entertainment, when they want to buy they go to Google.

Long Reach

With advertising campaigns on Social Networks you can reach millions of users at the same time with relatively small budgets, achieving a large increase in leads or potential customers.

Increased Traffic

The number of users that will visit your website will increase considerably, so your database will increase and you will be able to generate more effective retargeting campaigns.

Tailor-made quotations

Social Media advertising platforms allow you to publish advertising campaigns from only 2 euros per day.

Increased interaction

Unlike Google or classic banners, users will be able to interact with your ads, react to them, leave comments and share them with their friends.

Do you need help with your advertising campaigns?

Click on the button and request your quote now.

Contact Now

We create your Digital Marketing Plan

Why do you need an online marketing plan?

Surely before you go on vacation you plan in detail the places you are going to visit, how to get there and where you will stay. Or do you prefer to put a backpack on your back and leave home aimlessly?

Running a business without a clear direction or a defined strategy can end very badly and that is why you need a tailor-made Digital Marketing Plan in which your objectives are clearly defined.

What is a digital marketing plan?

A digital marketing plan is a guide, the document in which the following questions must be answered:

  • Who are you? What is your company?
  • What do you do and why do you do it?
  • What is your objective?
  • Who is your target audience?
  • Who is your competition?
  • What is your company’s online presence?
  • What tools do you have?
  • In which communication channels do you want to be present?
  • What is your budget?
Creamos tu Social Media Plan

At Grupo Balui we can help you create your Digital Marketing Plan, advising you from the beginning to define which would be the right channels for your company based on your goals, your audience and your budget.

Can we help you?

Ask us for information without obligation

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Frequently Asked Questions

A Social Media Plan or Social Media Plan is a document that sets out the strategies to be carried out in social networks in order to achieve the objectives that have been determined for the company, business or personal brand.

In short, it is the roadmap that will guide you to achieve your goals in social networks.