Email Marketing
We want to be your Email Marketing Agency
Managing your newsletter with Mailchimp 📩
If you haven’t yet integrated email marketing as part of your business’ digital strategy, let me tell you that you’re screwing it up…. You are losing a lot of customers and a lot of money.
Surely you have several emails to manage both your business and your private life and I am convinced that in all of them you receive more than one or two emails a day from companies or people you don’t even remember. For us, at least, this is what happens on a daily basis.
This is because newsletters or mailing lists continue to be a very effective relationship channel when you have a customer database and develop a correct communication strategy.
In fact, according to statistics, 80% of Spanish consumers prefer that brands send them advertising, offers and interesting content via email, through email marketing campaigns.
"E-mail has a capability that many other channels don't have: it knows how to create a personal touch of value - on a large scale."
David Newman
Why do you need a newsletter?
The traditional postal mailing is very expensive for any business as it has to assume costs of production, handling, postage, response management, etc…
With the arrival of email in Spain more than 35 years ago, companies found a perfect tool to reduce costs while massively increasing their audience.
Far from falling into oblivion after the rise of social networks, email marketing has been perfected to the point where it has become the most widely used most powerful direct marketing tool availablebeing the most used communication system on the Internet, together with the famous banner adanother classic of the web.
What's the point of having a website if you don't engage with your visitors?
What are the advantages of Email Marketing?
Economic Channel
Through your newsletter you can publicize your services and products at a very low cost compared to other channels such as Facebook and Google.
Customizable
You will be able to address your customers on a one-to-one basis, establishing an almost personal relationship with the contacts in your database without becoming tiresome and ending up on the spam list.
More Accessible
Your customers will be able to read emails on any device, anywhere, ensuring a higher rate of views and clicks on links to your web content.
More Profitable
Recent studies show that email marketing campaigns increase ROI (return on investment) by more than 120%. There is no more effective medium.
Segmentation
Dividing your database into segments based on their interests or buying activity is critical to the success of any email marketing campaign.
Measurable
Email marketing tools allow you to know in real time the openings and clicks, analyzing the performance of your campaign. This will allow you to optimize the following.
Automatic
You will be able to automate your business with welcome emails to new subscribers and transactional emails to recover abandoned carts or undecided customers.
Generate Traffic
By offering relevant and personalized content to your audience you will significantly increase traffic to your website, increasing your business conversions.
Want to start sending emails that sell?
Click on the button below and request information now.
Contact NowWhy use Mailchimp?
Yes, apart from being affiliates of Mailchimp, that is, if you click on this link to register, we benefit financially, we believe that Mailchimp is one of the best tools for Email Marketing that exist in the market.
And, really, we’re not telling you this to make a buck, we really are. We have tested many platforms and the one we like the most is Mailchimp, for its potential, versatility and ease of use.
Our newsletter is made in Mailchimp, using one of their paid plans, although you can start with a totally free account that allows you to do wonders. As your business grows, you will need to upgrade to one of the higher plans.
We are an Email Marketing Agency certified by Mailchimp 
What are the advantages of using Mailchimp?
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Intuitive and very easy to use tool
The platform is extremely versatile and simple. In addition, there are hundreds of tutorials in Spanish on the Internet that can help you to manage it. The email editor is based on the typical drag-and-drop tool, so you can design emails in very few steps.
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Allows you to segment your audience in great detail
Mailchimp's audience segmentation possibilities are brutal, so no subscriber will receive a single email that is not of interest to them.
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Email automation
Mailchimp allows you to automate absolutely all email sends, depending on what your subscribers do or don't do. It is also fully integrated into your website, so you can program transactional emails, such as abandoned carts, shipping information, thank yous...
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Possibility to personalize emails to the maximum
On average, 8 out of 10 people read the headline text, but only 2 out of 20 read the rest. And that's because companies rarely invest the time to personalize their email marketing campaigns. With Mailchimp you will be able to personalize every last comma of your emails so that they don't end up in the spam folder.
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A/B Testing
The success of a good email marketing strategy is based on testing, a lot of testing and, of screwing up a lot of times as well. This is not an exact science. Your readers are people, not machines, and as such, their tastes and preferences may change continuously.
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Detailed campaign performance analytics
With Mailchimp's statistics panel you will be able to know everything. Who opens your emails, when they open them, from where they open them, if they click on any link, how long a subscriber has been without opening an email...
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Allows to program cross-selling (up selling and cross selling)
With Mailchimp you can schedule up selling and cross selling campaigns based on what your customers have purchased from your business, whether they are products or services.
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You can create your website or landing page in Mailchimp
You will be able to create your online store or website without leaving Mailchimp with the platform's new web editor.
How will we manage your newsletter?
- We will create or optimize your Mailchimp account
- We will connect Mailchimp to your website
- We will design a system to capture subscribers or leads.
- We will segment your audience
- We will create your automations
- We will design your email templates
- Monthly meetings to design your email marketing strategy
How much does it cost to manage the newsletter?
Our goal is that any business, no matter how small, can afford our newsletter management service. That is why we have created 3 plans designed for the self-employed and SMEs.
Mini Mail
- Creation and configuration of your Mailchimp account (Essentials Plan)
- Importing contacts (if you already have an audience)
- Design of 1 pop up and 1 form to capture leads.
- Design of 2 basic e-mail templates
- Design and shipment of 1 simple automation
- Monthly briefing
- Content Creation
Mail Pro
- Creation and configuration of your Mailchimp account (Standard Plan)
- Importing contacts (if you already have an audience)
- Design of 1 pop up and 1 form to capture leads.
- Design of basic e-mail templates (unlimited)
- Design and delivery of 3 simple automations
- Monthly briefing
- Content Creation
Premium Mail
- Creation and configuration of your Mailchimp account (Premium Plan)
- Importing contacts (if you already have an audience)
- Pop up design and lead generation form (unlimited)
- Design of basic e-mail templates (unlimited)
- Design and sending of automations (unlimited)
- Monthly briefing
- Content Creation
NO PERMANENCE! If you want to leave you leave, we will never force you to stay with us if you don’t like our work, but we are convinced that as soon as you start to see the results you will want to marry us.
Do you need a customized quote?
If your needs do not fit into any of the plans or you need a specific job to review the operation of your Mailchimp account or correct any bug, please contact us and explain in detail what you need.