SEO Positioning

What is SEO Positioning? 🤔

Basically, SEO stands for“Search Engine Optimization“. That is to say, when we talk about SEO Positioning or SEO Optimization of a web page, we are referring to the application of certain techniques to appear in the first search results of Google and other search engines such as Bing or Yahoo.

And, going a little deeper, the optimization of a website to position it in search engines in a natural way, which is what we do in Grupo Balui, focuses on several key areas and principles such as Indexation, Relevance, Popularity and Honesty.

Read on and you will learn how we do SEO at Grupo Balui.

Search engine indexing

Why is my website not appearing in google? 🤬 This is the most repeated question from our visitors and the answer is very simple. Your website is not prepared for search engine robots to read it correctly.

Indexing is the process by which search engines add a web page to their index to display it in search results.

For a website to appear in google, you must first make the google spider’s job easier through SEO positioning techniques. How do we do it? 👇🏼

Optimización SEO de forma natural
Relevancia y Posicionamiento SEO

Web relevance

Our team of experts in natural SEO will select the most interesting keywords for you and that are more in line with the content of your page and will use them preferentially in the writing of the content of the page.

We work with copywriters specialized in SEO positioning who will create quality texts with enough length for Google robots to understand that your website offers relevant content to users and show it in the first search results.

How Google measures the relevance of a web page can be a mystery, since no one, except its creators, knows the algorithm by which its indexing robots are governed. But, what is clear is that the final result is influenced by the content of the web and other important factors such as the title of the page and the links (internal or external) that exist on the page.

We increase the Popularity of your website

"That they talk about you, it's frightening. But there's something worse: that they don't talk."

We like to differentiate between the concepts of web relevance and popularity of a website, although for Google they are both measured through the so-called Page Rank, because when we at Grupo Balui talk about increasing the popularity of your website we mean getting links that direct internet users to your website.

Without external links there is no SEO Positioning possible.

That is, once the relevant content is created, we get people to talk about it by collaborating with other websites and/or buying links.

popularidad de una web en el Posicionamiento SEO
Posicionamiento SEO honrado

We are honest, we do not cheat Google

Trying to confuse Google spiders to get a quick ranking may be effective in the short term, but very harmful to your website. Google will penalize your domain and your website will disappear from search engines.

In SEO there are no shortcuts, Sustainable SEO requires effort, time and a lot of patience because results are not instantaneous. A good SEO strategy can take months to yield results.

We apply Google’s own webmaster guidelines when working on the SEO optimization of a website.

"Patience is the mother of SEO success."

Request your SEO Positioning quote

Your website does not rank in Google as you would like and you have hardly any visitors? Apart from your parents and best friends, nobody visits your website? Ask us for information and we will be happy to help you get more visitors to your website, the future customers of your business.

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How will we work on the SEO of your website?

Web design and SEO positioning go hand in hand, without a good design there is no positioning, but without a proper positioning strategy, your website will not be visible no matter how beautiful it is.

When working on SEO positioning, it is necessary to differentiate between two fundamental pillars, the internal optimization work on your website (SEO On Page) and the external tasks to improve the reputation of your website (SEO Off Page).

Working on On Page SEO is essential to achieve a good positioning in Google and other search engines. In fact, in recent years, On Page SEO is qualified as Sustainable SEO because it is the only reliable way to achieve a stable SEO ranking in search engines by focusing on improving the user experience on your website.

On Page SEO Optimization

Análisis de Palabras Clave

Key words

Introduction of keywords in the texts in a natural way and without overdoing it to avoid a Google penalty.

Atributos HTML

HTML Attributes

They are essential for the robots to correctly determine the theme of the website.


Site Maps

A site map is a file that contains all the URL's of your website and makes it easy for search engines to read.

Arquitectura Web

Web Architecture

Well-structured content in terms of titles, subtitles, images and videos will help Google understand your website.


Internal Links

A good internal linking strategy will transfer authority from one page to another and reinforce the site's relevance.

Diseños Responsive

Responsive Design

Google knows that we spend more time in front of the mobile than on the computer and rewards websites adapted to mobile screens.

Off Page SEO Optimization


Headed Link Building

It is about generating backlinks that link to your website from other sites organically or artificially, combining follow and nofollow links.

Artículos de Invitado

Guest Articles

It is about writing articles for another blog or website related to yours, so that their readers will know your name and, if they like your writing, they will visit your blog.

redes sociales

Social Networking

The power of social networks is immense. They are perfect for gaining authority, referrals through influencer marketing and natural traffic.

SEO Local

Google My Business and Local SEO

It is vital for a business to appear in the classic Google Maps searches and recommendations and, for this, the best option is to register a perfectly optimized GMB listing.



It's not about using the forums to generate direct links left and right, but about positioning yourself as a subject matter expert by participating in the appropriate threads.

Directorios de Empresas

Company Directories

There are many lists of companies in which your business should be listed in order to rank better in search engines as they will provide links with sufficient authority and quality.

Construcción de Marca

Brand Building

The more established your brand is, the more Google will like you. Focus on designing a recognizable corporate identity that is associated with your values.

Reseñas de Clientes

Customer Recommendations

Go beyond simple valuations. Getting your customers to recommend you through content sharing links is critical.

Distribución de Contenidos

Content Distribution

Generate quality content or lead magnets and distribute them through the internet and through QR codes inserted in postcards, posters, flyers...

Wait, I've got more to tell you 😜

What is local SEO?

When we talk about Local SEO, we refer to SEO that takes into account the location of the business.

For retailers and businesses, local SEO is one of the most powerful digital marketing tools available.

When a user performs a search related to a specific geographic location, the first result displayed by Google is a local result. In this way, companies can highlight their presence in the city by practicing the best local SEO.

This is a way to attract more potential customers who are looking for products and services from companies because of their proximity.

Advantages of Local SEO

Local SEO attracts users to your business, builds trust and maximizes the chances that your website visitors will become customers.

In addition, with the help of an SEO Consultant, doing local SEO does not involve any extra cost, just trust the best SEO and you will see how your neighbors will know much more about your company and what it offers them.

Posicionamiento SEO Local

SEO plans and rates for all budgets

At Grupo Balui we got together one day and decided that we wanted to be THE (capital letters are deliberately placed) Web Services Agency for the Self-Employed and SMEs in Spain and, to achieve this, we could not have exorbitant prices. Therefore, we have designed 3 SEO plans so that your business can start positioning in Google from 119.79 euros (99 eur plus VAT, which is not our fault…).

All our plans include:

Total SEO

from 600€ / month + VAT
  • SEO Audit
  • Monthly reports
  • SEO On Page (code and structure)
  • Web copywriting
  • Keywords Study
  • 4 Blog articles per month
  • Off Page SEO

NO PERMANENCE! If you want to leave you leave, we will never force you to stay with us if you don’t like our work, but we are convinced that as soon as you start to see the results you will want to marry us.

But be careful, as I have already told you, in SEO patience is the mother of science… No matter how hard we work on your website, it takes at least a month for Google and other search engines to start indexing your website with the changes made. We will constantly work on your website, analyzing the performance of the changes we introduce and we will add, remove or modify elements depending on the results.

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Frequently Asked Questions

What is SEO for?

Good SEO serves to improve the positioning of web pages in the results of search engines such as Google, Bing or Yahoo.

Positioning our website in Google is essential to get more visits, which can lead to a considerable increase in sales.

If you know how to do it, it is FREE, but if you need an expert, it will always be a more profitable investment than paying for advertising to appear in the first positions.

What is done in an SEO Audit?

An SEO audit is a very deep and detailed review of a website to detect any errors that are affecting the positioning of the different pages in the search engines.

An SEO audit also allows us to identify opportunities and define a precise positioning strategy.

What is sustainable SEO?

To work a sustainable SEO is to focus all our actions on achieving a stable and secure positioning in the long term, avoiding low quality external links and without deceiving Google with shortcuts that would end up penalizing your business.

This is a medium to long term natural SEO positioning, avoiding quick and unreliable results.

What is black hat SEO?

Black Hat SEO consists of a series of techniques that try to achieve fast results, but violate Google's rules.

To get those fast results, they try to trick the search engines to move up the rankings.

It does achieve immediate results, but the risk is too high, as the penalties are quite severe.

What is white hat SEO?

White Hat SEO is that which complies with the guidelines set by search engines for positioning.

Some White Hat techniques are as follows:

  • To have a responsive design website, that is, one that can be viewed correctly on all types of devices: mobiles, tablets, desktops, etc.
  • Linkbuilding
  • Write relevant content for users
  • Use HTML5 tags correctly

What is the difference between SEO On Page and SEO Off Page?

On Page SEO refers to all the optimization work that we can perform internally on the pages of our website.

This includes html attributes, sitemap, friendly urls, writing quality content including our keywords, optimizing images, reducing css and javascript...

On the other hand, in Off Page SEO, the main objective is to increase the relevance of our website in the eyes of Google, by means of links that direct to our website from other domains.

What is the difference between SEO, SEM and SMM?

The main difference between SEO and SEM is that the former can be free (if you know how to do it) and the latter is paid. SEM (Search Engine Marketing) works through the typical "pay per click", so search engines will show you in the first search results to get more clicks on the ad.

SMM stands for Social Media Marketing or Social Media Advertising, i.e. paid Social Media Marketing.